FBT Audio (UK) To Distribute APEX CloudPower in UK & Ireland

APEX has appointed FBT Audio (UK) Ltd as the exclusive UK and Ireland distributor for its CloudPower series of installation amplifiers.

FBT Audio (UK) Managing Director, Mark Parkhouse commented, “From features like onboard streaming from AirPlay and Spotify to the gorgeous industrial design and OLED display, CloudPower amplifiers are essential for everyone who values power, control and reliability. We’re honoured to represent them in the UK and Ireland.”

APEX Managing Director, Paul Van Hees welcomed the new partnership: “We’re excited to work with Mark and the team to introduce CloudPower to systems integrators in the UK and Ireland. The rapid growth of FBT Audio (UK)’s commercial audio division puts them in a great position to showcase the many benefits of working with CloudPower to their markets, and to deliver the first-class backup that our customers deserve.”

The distribution agreement is effective immediately and was facilitated by Alain Boone of Audires, APEX’s EMEA sales agent.

FBT Audio (UK)


APEX Appoints XLR for Benelux Distribution

XLR has been named as the exclusive distributor of APEX products for the Benelux region (Belgium, The Netherlands and Luxembourg). The move follows the recent launch of APEX’s CloudPower series of four channel Class-D installation amplifiers.

XLR is headquartered in Brussels, Belgium, less than 100km from APEX’s own R&D and manufacturing hubs in Beringen. The distribution agreement was facilitated by Alain Boone of Audires, APEX’s EMEA sales agent.

XLR’s general manager, Louis Lukusa commented, “APEX is an excellent fit with the portfolio of leading brands that we represent. The new CloudPower range has sparked particular interest among our clients and we already see a number of opportunities to specify it for high-profile projects.”

Paul Van Hees, managing director of APEX said, “Strengthening our distribution partnerships is a core part of APEX’s growth strategy, so it’s fantastic to begin that journey with a company that’s so well-known and respected in the countries it serves. We look forward to a great working relationship with the XLR team, and we’re delighted that our customers will enjoy the very best pre-sales and after-sales support.”

XLR Pro Website



APEX Appoints Audires BV as EMEA Sales Representative

APEX has appointed Audires BV as its sales agent for Europe, the Middle East and Africa.

The two Belgium-based companies have partnered to ensure world class support for APEX’s newly launched CloudPower series of installation amplifiers.

“Strengthening our distribution partnerships is a key element of our growth plans for 2021 and beyond,” comments APEX Managing Director, Paul Van Hees. “The response to CloudPower from the market has been exceptionally enthusiastic. Working with Audires, we will make sure that the quality of the product is matched by excellent pre-sales and after-sales support.”

“At Audires, we are focused on representing the best brands in the industry and helping them form strong, lasting partnerships,” says founder and owner, Alain Boone. “We are working closely with APEX to secure the right connections to build on the success of CloudPower in the EMEA region, and to prepare the ground for further exciting products in the R&D pipeline.”

Contact APEX



mondo*dr Interviews APEX MD

The Jan / Feb 2021 edition of mondo*dr, the leading international magazine focused on technology in entertainment installations, features an interview with APEX founder and managing director, Paul Van Hees. The article delves into the thinking behind the new CloudPower series and gives some hints about the company’s ambitious plans for what promises to be an important year for APEX.

Read the mondo*dr article here.


Record breaking audio at AG Van Damme 2020 athletics meet

No fewer than 4 world records were smashed at the 44th AG Memorial Vandamme athletics meeting in Belgium. The 2020 event was held behind closed doors, but that didn’t deter the competitors. Crowd noise and cheers from 2019 were used to build the atmosphere in the King Baudouin Stadium, played through three APEX Intelli-Power 10 amplifiers, supplied by C&D. With a little help from technology the athletes delivered a successful and memorable spectacle.


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